Mission / Values

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To be personal for a moment, as the founder of White Blue Green, I created this company because I believe we need to do better. Civilization needs to do better. I look at this venture as my attempt to help: would we not help out a fellow neighbour in a time of need? Would we not do our best to help, rather than hinder? Would we not try to be kind, rather than hurt another ? 

I look at this in the way that every person and every company should try to help each other, help the planet, and help  future generations. If I personally can do one good thing today to help the world, would I not at least try? No one is perfect, including me. But the effort to move forward and be better is the goal. As one saying goes, we don't want 100 people to be perfect at sustainability; we want 7 billion people to be better than they were yesterday. 

My motto has always been that it is to better to work with than to work against. White Blue Green works with companies that want to do better,  and that want to make a positive impact on the environment.  Far from advocating that we give up economic progress, I am simply driven to ask: how can our companies and products make a positive impact on the planet? We can start by examining all areas of company, product and services lifecycles to see if improvements can be made to redesign, reduce, reuse, upcycle, recycle, re-earth (compost), or rethink. 

I believe that, if we are not trying to help, we are hurting the world, our friends, our neighbours, and our future. A regenerative economy one that doesn't greenwash, but seriously want to deliver a better company or product  is the best way forward. 

I, through White Blue Green, am here to work with you to find strategies that make your company, your products, and your services better. Join me in helping make change happen one step at a time. 

Thank you.

Troy Glasner